VisitBritain has called upon the British public to invite their
friends and relatives from around the world to visit the UK in 2012. The
rallying cry for the nation to get involved is the latest phase of the
national tourism agency’s ‘GREAT Britain – You’re Invited’ marketing
programme and follows a similar invitation from celebrities including
Jamie Oliver, Dame Judi Dench and Matt Smith.
Under the slogan ‘Share Your GREAT Britain’, the British public,
local communities and businesses across the country are being encouraged
to make use of a free online toolkit that will allow users to
personalize their greeting and enable them to invite their global
network to the UK for their next holiday.
A variety of tools are available free of charge for the public to
help send their invite around the world. This includes a ‘10 GREAT
Reasons’ app on VisitBritain’s highly popular LoveUK Facebook page,
along with a personalized postcard that can be downloaded from
visitbritain.org. International friends or relatives who receive an
invitation will be entered into a draw to win two return flights to the
UK, while anyone sending an invite has the chance to win a Samsung
Galaxy Tab.
Launching the campaign, Tourism Minister John Penrose said: “This is
an innovative and personal way of encouraging more visitors to the UK
and comes at a time when we want to ensure Britain is top of everyone’s
holiday wish list.
“From the 2012 Olympic and Paralympic Games, to the Diamond
Jubilee, we want as many people as possible to come and join in the
celebrations, so an open invitation from UK households to friends and
family abroad is an ideal way of increasing visitor numbers and making
2012 a truly memorable year for tourism.”
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