VisitBritain has called upon the British public to invite their friends and relatives from around the world to visit the UK in 2012. The rallying cry for the nation to get involved is the latest phase of the national tourism agency’s ‘GREAT Britain – You’re Invited’ marketing programme and follows a similar invitation from celebrities including Jamie Oliver, Dame Judi Dench and Matt Smith.
Under the slogan ‘Share Your GREAT Britain’, the British public, local communities and businesses across the country are being encouraged to make use of a free online toolkit that will allow users to personalize their greeting and enable them to invite their global network to the UK for their next holiday.
A variety of tools are available free of charge for the public to help send their invite around the world. This includes a ‘10 GREAT Reasons’ app on VisitBritain’s highly popular LoveUK Facebook page, along with a personalized postcard that can be downloaded from visitbritain.org. International friends or relatives who receive an invitation will be entered into a draw to win two return flights to the UK, while anyone sending an invite has the chance to win a Samsung Galaxy Tab.
Launching the campaign, Tourism Minister John Penrose said: “This is an innovative and personal way of encouraging more visitors to the UK and comes at a time when we want to ensure Britain is top of everyone’s holiday wish list.
“From the 2012 Olympic and Paralympic Games, to the Diamond Jubilee, we want as many people as possible to come and join in the celebrations, so an open invitation from UK households to friends and family abroad is an ideal way of increasing visitor numbers and making 2012 a truly memorable year for tourism.”